Vertical Artisans  presents The Ultimate Wine Cellar. This site chronicles the daily work of vertical decorative concrete artist Nathan Giffin and others as they fabricate a themed environment. Please feel free to share this site on FaceBook with friends and enjoy the behind the scenes look into this niche market.


The episodes created by the team lead by Jody Smith of Going Coastal Web will be released in early 2020. Watching this creative build take place is definitely exciting, but not all that this presentation offers. There is an opportunity to learn this craft and unlock the secrets used by artists all over the world. The materials & tools used are also explained and presented, as they are the foundations of our craft.


New Innovations and insights of our art are explored and explained so that folks understand the potential these crafts offer. Finally, who are the people that do this craft? We hope to show you and introduce them to you locally in your areas. If there are no artists in your area, well then, that means you might want to consider this craft as a hobby or even more. We hope you enjoy this presentation as it unfolds.

Meet The Ultimate Wine Cellar Team


Nathan Giffin

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I am Nathan Giffin owner of Vertical Artisans and creator of The Ultimate Wine Cellar. 

I have been sculpting concrete for over 20 years and creating some of the most elaborate wine cellars around for just over a decade.


We have wine cellars from California to Chicago that I'm excited to bring to all of you in this series. We have captured every aspect of these cellars and will also showcase them on our online training site.


This site is for the purpose of training new & experienced artists in the art of Vertical Decorative Concrete and much more...

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Andrew Jaeger

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I am Andrew Jaeger, a Certified Specialist of Wine and the owner of Somm1.


My greatest joy is to share my wine knowledge and experience with those desiring a Sommelier-guided tasting experience. A Certified Sommelier not only has an understanding of wines from California but from around the world.


No matter what region we choose for your event, you can make it a cultural experience with distinctive wines from Italy, France, and the New World. 


I can assure you that you and your guests will enjoy an unforgettable and informative evening...

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Jody Smith

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I am Jody Smith owner and creator at Going Coastal Web. I have been working with Nathan for over a decade creating his brand Vertical Artisans.

When I was first approached to take on all the capture on The Ultimate Wine Cellar I was very excited. 

We have captured all aspects of these builds from the suppliers to the artists that helped to create it. All of the individuals that have had any part in this adventure will be showcased including the products used in the making of all the final details.

This is going to be one to watch...

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